By Daniel Hunter
John Lewis proved it is the best at keeping customers happy as it reclaimed its position as the nation's best retailer for customer satisfaction at the Verdict Customer Satisfaction Awards, held at the London Stock Exchange.
John Lewis jumped from third place last year, while Bonmarché remained second, and homewares retailer Dunelm Mill completed the podium to take third spot in the poll of consumers.
Verdict Research reveals in its latest customer satisfaction poll that department store chain John Lewis is once again the nation's best retailer, having lost out to IKEA last year. John Lewis' return to number one in the chart demonstrates that even in cash-strapped times standout service, along with quality products, will win out, evidenced by the staggering financial results it has reported over the past year compared to its rivals.
The survey of 5,900 customers carried out by Verdict Research showed that John Lewis obtained scores for service far exceeding that of any other retailer in the survey. Product quality also scored highly.
Verdict Director of Research & Analysis Maureen Hinton says: "John Lewis swept the board this year coming top in all its product categories, including for the first time, clothing. Apart from its service credentials its product ranges are delivering the inspiration and trust that customers appreciate."
Clothing retailer Bonmarché retained second place this year, with its product range and price keeping its customers particularly happy. Hinton says of the result: "Bonmarché is awarded a high score by its customers because it provides mature women with a well-targeted range of clothing combined with good service which is not widely available elsewhere."
Homewares retailer Dunelm takes third spot in Verdict's poll, with its customers proving to be particularly impressed with its range and prices.
Join us on