Businesses are being encouraged to welcome their staff to wear their slippers to work on 4 December to help raise money for the 100,000 children who will be homeless this Christmas.
Homeless charity Shelter has launched the 'Slippers for Shelter' campaign, calling on businesses to do three simple things on Friday 4 December:
1- Allow workers to sport their slippers (the more Christmassy the better!)
2- Donate £3 to Shelter
3- Take a 'Slipper selfie' using #SlippersforShelter
Shelter said: "Whether it’s en route to the office, in a meeting, or lurking by the printers, the nation’s cosy toes will be going miles to help support the thousands of families facing homelessness."
"Many will be forced to spend Christmas in an emergency bed and breakfast or hostel, cramped into one cold, damp room, with no space for a tree, or even an oven to cook Christmas dinner," the charity added.
A number of large organisations across the UK have signed up to support Slippers for Shelter, including Nationwide Building Society.
Nationwide's divisional director of corporate affairs, Bryce Glover, said: "Our staff's enthusiasm for Slippers for Shelter is as much to do with supporting a good cause this Christmas, as it is with the joy of padding around the office in comfy slippers the whole day.
"No child should be homeless at Christmas, and we are immensely proud of our staff for giving so generously, to help Shelter be there for the families struggling with bad housing and homelessness this Christmas."
Campbell Robb, chief executive of Shelter, said: "Every child should have a place to call home - a safe and secure environment for them to play and learn, grow and thrive. The fact that over 100,000 children in Britain are facing homelessness this Christmas is a tragedy.
"Shelter's advisers can make the difference between a family losing their home and keeping it, but we're struggling to keep up with demand. We're calling on businesses across the country to take part in Slippers for Shelter, to help us provide support and advice to the thousands of families struggling to keep a roof over their heads this Christmas."