By Daniel Hunter

Vodafone UK has launched a national programme giving up to 100 rural communities across the UK the opportunity to apply for mobile access.

Vodafone is calling on communities to work together, in partnership with their local MP, to apply for the installation of Vodafone’s Open Sure Signal technology in their villages and hamlets, and bring Vodafone 3G mobile coverage to their area.

In addition to Vodafone’s domestic Sure Signal device, up to one million people could have mobile signal in their community.

Vodafone’s initial Rural Open Sure Signal trial has seen the connection of 12 rural communities across the UK, from Walls in the Shetland Islands to Newton St Cyres in Devon.

Communities connected so far have been enjoying social media using mobile internet whilst businesses, from GPs to a mussel farmer, now have mobile signal to help make their businesses work better.

In rural and remote locations across the UK, networks can struggle to deliver coverage via traditional means. This may be due to the geography of the area or difficulties with planning permission in areas such as national parks and areas of outstanding natural beauty. Vodafone Open Sure Signal uses ‘femtocell’ technology to provide a Vodafone 3G signal in areas where traditional mobile coverage has been unable to reach.

Mobile connectivity has been identified by many commentators as playing a vital role in keeping communities in touch and helping to support rural economies. The economics of getting mobile coverage into rural areas by traditional methods, however, can mean that some communities have less opportunity than others to benefits from mobile connectivity.

Ofcom’s latest annual Communications Market Report highlights that half the UK population now use their mobile phone to access the internet.** Vodafone Rural Open Sure Signal not only enables Vodafone 3G voice services, but also provides the community with much needed access to the internet via their mobile.

Jeroen Hoencamp, Vodafone UK Chief Executive, said: “This is an opportunity for people to make a real difference to their community and to be part of our commitment to close the digital divide between rural and urban areas. Bringing mobile coverage and mobile internet to rural areas gives communities a real boost — both economically and socially. I’m looking forward to seeing the successful communities light up and start to experience the benefits mobile connectivity will bring to each and every community involved.”

Ed Vaizey, Minister for Culture, Communications and Creative Industries, said: “Mobile coverage can make a huge difference particularly to more rural and isolated communities. Vodafone’s Open Sure Signal technology offers communities the chance to transform their lives by bringing them technology many of us take for granted. I urge people to work together with their MPs to take this opportunity and bring mobile coverage to their homes.”

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