By Thomas Eason

New iOS app lets small businesses easily manage social media efforts on the go

SAN FRANCISCO — Feb. 15, 2012 — VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, social media marketing, online surveys, event marketing and direct mail marketing, today announced the launch of the iOS mobile application for its Roost by VerticalResponse social media marketing platform.

Roost by VerticalResponse enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new mobile app gives them access to the platform’s most popular features, no matter where they are.

The app is free and available now at the Apple iTunes Store.

“Most small businesses aren’t tied to a desk or computer 24 hours a day, but with social media, you need accessibility around the clock,” said Janine Popick, VerticalResponse CEO. “With the Roost by VerticalResponse mobile app, small businesses can create and oversee their social media marketing campaigns whenever and wherever it’s convenient for them.

“Whether it’s a Realtor snapping and posting a photo of a new listing, a restaurant owner sending a status update of the day’s specials, or a marketer checking campaign statistics while on the road, social media management just got a lot easier.”

With the Roost by VerticalResponse mobile app, users can:

- Post status updates or photos (taken with the phone’s camera) to a Facebook Personal Profile, Facebook Business Page, Twitter account and/or LinkedIn account. The status update can be sent immediately, scheduled for a later date or added to an existing campaign.

- Categorize posts by attaching them to a campaign name, for easy tracking and management.

- Get a quick overview of all posts sent or scheduled via the “My Posts” page.

- Obtain more detailed analytics on individual posts, including the proprietary Roost Engagement Score as well as the number of impressions, likes, shares, comments and clicks.

Because the mobile app was designed to complement the full Roost by VerticalResponse social media marketing toolkit for small businesses, users need an account before they can access the mobile app. Set up a free account by going to

For complete details on the new release as well as screen images, visit the VerticalResponse Product Blog.

Join us on
Follow @freshbusiness