By Thomas Eason
Deutsche Post Adress has expanded significantly their address-updating service in the United States. As one of the few non-American service providers, Deutsche Post Adress's business unit POSTADRESS GLOBAL may now organise for their international clients the matching and cleansing of data using U.S. Postal Service's relocation data.
USPS provides the relocation file, NCOA (National Change of Address) to American companies for updating purposes. The database is sourced from citizen's requests to the USPS to forward mail and contains more than 160 million change of address records in the last four years.
For European companies who would like to send mailings to the U.S., matching and cleansing of data using the USPS NCOA file is essential before the mailing is sent out. Firstly, because they would be quickly overwhelmed with postage returns and secondly because of the costs involved. The USPS also charge a higher postage fee, if the mailing list used for the mailing was not updated within three months before the mailing date.
The USPS restricts the usage of their NCOA file to non-American companies. The updating of one's own address file, without knowledge of the market, was virtually impossible for small to medium-sized European companies — until now.
Using an extensive network of partners from the U.S.'s data quality and address maintenance markets, Deutsche Post Adress enables it's European clients to cleanse and match their address data against NCOA relocation data. 'This service is only available worldwide to a handful of non-American service providers.' - clarifies Jörg Schneider, International Sales Director, Deutsche Post Adress. 'POSTADRESS GLOBAL is one of these service providers. This opens up new possibilities for address maintenance and also for dialogue marketing for European companies who are present in the U.S. Market.'
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