By Daniel Hunter
A group of UK creative companies are set to embark on a mission to Brazil in a bid to demonstrate UK creativity and boost trade.
Led by UK Trade & Investment (UKTI) the group will meet Brazilian companies and personally meet the Secretary of Culture for the State of São Paulo, Marcelo Mattos Araújo.
Companies include those from the film, TV, music and digital sectors.
UK Trade & Investment chief executive Nick Baird said: “Brazil creates huge opportunities for British businesses. The UK has one of the world’s largest and most successful creative industries sectors.
“Exports of UK creative services total just under £9 billion and British creative influence, including in Brazil, is highly regarded. The international success for TV series such as Downton Abbey, to films like the Harry Potter series and the popularity of British music overseas is proof of this.
“This year the eyes of the world have been on the UK for the London 2012 Olympic and Paralympic Games and our creative industries, showcased so brilliantly by Danny Boyle at the London 2012 Opening Ceremony, are generating an even greater buzz. The time is right to trade with our international partners.“
The Brazilian creative sector accounts for 2.5% of the Brazilian GDP and has grown by about 500% in the last decade. In January 2011 a Creative Industries Secretariat was created in Brazil by President Dilma Roussef to further increase the growth in this sector.
Additionally, a new report, due to be published on Friday, suggests that Brazil’s media and entertainment industry is fast developing. With a growing middle class, there is an increasing appetite for content.
The report, written by the Economist Intelligent Unit and commissioned by UKTI, cites PwC research which says Brazil’s total spend on media and entertainment grew by 56 per cent between 2006 and 2010, compared to just 7 per cent in Germany and 8 per cent in the UK.
It means there is huge opportunity for the UK industry to take advantage of this growing trend, and for more UK based firms to start exporting their products and services to Brazil.
Delegates visiting Brazil next week, will have the chance to hear more about the findings of the report at a conference event during the mission. The event will be led by representatives from the Economist Intelligent Unit and will include input from the chief executives of some of Brazil’s major media conglomerates, such as Globo and Editora Abril.
Among the invited firms on the mission, is London-based RSA Films Ltd which was established by award winning directors, Ridley and Tony Scott. Sales Director, Damiano Vukotic, said he hopes the mission will help them to develop relationships with agencies and local production companies.
Mr Vukotic said: “Brazil, on many fronts, is about to have a huge impact on the world with the upcoming World Cup and the Olympics and it’s an ideal opportunity, post London, for us to establish relationships with all the local commercial production companies and to meet some of the award-winning creative agencies in Sao Paulo and Rio.”
AMS Neve, a professional audio equipment company based in Lancashire already has trade links with Brazil.
The company is now expanding into the market, and have recently announced their new Brazilian distributor and technical service dp Union/Studio Brazil, who will take delivery of their new Neve Genesys music production console this month.
Dominic Coll, business development manager, said: “This rapidly developing country has a strong musical culture, AMS Neve’s new range of studio outboard is a perfect match for new and existing talent across Brazil. We hope to bring fresh, no compromise, high quality and audio recording and mixing products into the broadcast, music recording, post production and live sound markets.”
Ditto Music, based in Liverpool, currently has two worldwide offices in Europe and the US, and is exploring a possible new venture for 2013.
Founder, Lee Parsons said: “Ditto Music is a directly artist related business. With such a high number of artists in Brazil, all needing distribution, it makes a great choice for a new worldwide location.”
Mark Gordon, CEO of Belfast-based Scoredrawmusic, said Disney Latin America had secured the rights to broadcast a 39 part children’s TV show they completed in August called “Joe and Jack”. He added: “Brazil is on the radar of every composer at the moment with the 2014 World Cup and 2016 Olympic Games, there is a real opportunity to create collaborative pieces of music content to align with brand campaigns around each event.”
And Keith Ferreira, executive director of Silva Screen Records, London, said they were hoping to increase their business in Brazil, which at the moment was limited to mobile ring sounds.
He said: “Our extensive recordings of film and TV themes are used worldwide in television programming and film on a daily basis and we would like to replicate this success in Brazil.
“Having established our business in the markets of Europe, Japan and the USA we feel it is the right time to focus on Brazil with its discerning music fans, wealth of resources and technology infrastructure.”
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