By Daniel Hunter

The Confederation of British Industry's (CBI’s) Chief Policy Director, Katja Hall, will this evening (Wednesday), deliver a speech in support of the UK’s creative industries, to businesses from the worlds of film, music, gaming, advertising, publishing, football, media, fashion, and technology.

The speech, on the contribution of the creative industries to exports and how the Government can support the sector on a global scale, will take place at Sony Music, and will be followed by a performance by platinum-selling artist Paloma Faith, whose recent hits include New York and Picking Up The Pieces.

Ms Hall will say: “The UK’s creative businesses are absolute world-beaters. A British artist has topped the global bestseller list in four of the last five years thanks to Adele, Coldplay, Susan Boyle and Amy Winehouse. Downtown Abbey is a global tour-de-force, and we’re second only to the US in international content sales.

“But there is still more to do and we want the Government to help us to increase the export strength of this fantastic sector.”

Focusing on what needs to be done to champion the sector on a global scale, she will say: “All eyes are on the UK in 2012. The Jubilee year and the Olympics give us a great platform to showcase our creative industries to the rest of the world.

“But creative firms still need help targeting the fast-growing economies in South-East Asia and Latin America, which is where the best opportunities for success are.

“We need to shift our exporting efforts from the familiar markets of the US and Europe to places like Turkey, South Korea, Mexico and the BRICs, countries where the appeal of British creative brands is strong.”

On the need for robust intellectual property and regulatory frameworks, she will say: “Commercial diplomacy and trade missions can help build better links, but we also need to ensure that the UK has a robust intellectual property (IP) framework in place.

“Creative businesses will be reluctant to export if they think their IP will be stolen. The Government needs to take a stronger lead on the international stage in calling for enforcement measures.

“We also need to recognise the potential that a modern, internationally-focused regulatory framework holds for today’s creative companies. The BBC’s iPlayer is an excellent example of a digital platform already successfully exporting creative content around the world.”

Also speaking at the reception, Nick Gatfield, CEO of Sony Music, will say:
“The British music industry has just passed an important milestone in the first quarter of this year when over 50% of overall revenues came from digital for the very first time. This represents to me the strongest signal we have had yet that a real transformation is taking place.

“The UK is the second-biggest exporter of music in the world, and British artists account for nearly 13% of global album sales.

“In a year in which we are celebrating so much about Britishness — from the Jubilee to the Olympics — it seems only right that we grab the excuse to celebrate British creativity in all its guises.”

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