By Max Clarke

Hosting provider UKFast is the only IT company to make it to the final of the Employee Engagement Strategy of the Year in the UK Customer Satisfaction Awards 2011. In an industry not renowned for its client focus; UKFast is proud to be flying the flag as an IT corporation that cares.

The awards recognise organisations that implement leading customer service strategies. As UKFast originated as a result of a poor experience, the company has always prioritised customer service through employee engagement.

Headhunting IBM superstar Ross Keeping earlier this year to lead its customer service department, the hosting company is widely recognised for its focus on the client.

UKFast's MD Lawrence Jones says, "When people love what they do, they work with enthusiasm, accuracy and skill. They have a desire to achieve and deliver a great experience. At UKFast this thirst filters down to every level of our organisation. From the moment clients pick up the phone they are guaranteed the most positive experience in the industry."

Great service is no new concept to UKFast, having won the ISPA's Best Customer Service Award and the Best Hosting Award over a five-year period.

Inspired by cobbler and key cutting retailer Timpson, UKFast adopts an upside-down management approach, placing its clients at the top of its priority list and those who deal with clients are the most important people in the business.

Jones states: "There is nothing more important than people to build the company." To this end UKFast continually places culture and people at the starting point for products and services.

The hosting company has also been highly commended by the Customer Satisfaction Awards in two further award categories; for their Customer Focus and Customer Commitment.

UKFast will be judged by a panel of industry experts and the awards take place on March 22 2011 at the London Marriot Grosvenor Square Hotel