By Jonathan Davies
Female tablet users will outnumber male users for the first time in 2013, according to new research by eMarketer.
eMarketer estimates that 9.95 million women will use tabs by the end of 2013 compared to 9.75 million men. That means for the first time, over half (50.5%) of tablet users are female. And that trend is expected to continue.
By 2017, eMarketer expect women to represent 52% of tab users. The number of tab users increased dramatically since 2011 with the number of female users growing by almost 7.5 million and male users increasing by around 7.2 million. But eMarketer predict that by 2017 there will be almost 18 million women and 16.66 million men using tabs.
The report also found that adults aged between 25-34 are the single biggest users of tablets in the UK, with 4 million users in 2013 and an expected 6.6 million by 2017. It also calls 25-54 year olds as “core” users with that age range accounting for 56.8% of tablet users. eMarketer also expects younger and older age groups to see the largest increase in percentage of users as the cost of tablets comes down.