By Daniel Hunter

Globally 74% of HR professionals admit their organisation should be doing more to demonstrate innovation in recruitment and talent management. However, a global study has revealed that in the UK a lack of financial investment, a corporate culture resistant to change and a lack of senior buy in are the main barriers hindering the adoption of more innovative practices.

Within the global study, carried out by Futurestep — a Korn/Ferry company - recruitment and talent management professionals from eight countries admitted that using innovative methods in recruitment was key to winning the war for talent.

When asked why innovative methods of recruitment should be adopted, 42% felt it was crucial in securing the best talent and a further third that it was key in hiring niche or hard to find talent (33%). And yet just a third of UK recruitment and talent management professionals have access to an R&D/innovation budget to improve performance in HR.

This sentiment was backed up by employees globally who revealed that they would be more likely to take a role if they felt the company using particularly innovative methods of interacting with them at the recruitment stage.

The study goes on to reveal that recruitment and talent management professionals believe professional online communities and online talent communities will be the most influential recruitment methods in the future — followed by mobile campaigns.

Respondents also provided a glimpse of what the employee lifecycle would look like globally in an ideal world. The practices that they would like to be using but are not currently are:

• Recruitment: Mobile campaigns; creative advertising and bespoke talent communities

• Engagement: Creative office environments and working spaces; sharing strategies and innovative flexible working processes

• Development: International secondment programmes; external training and external mentoring

“Talent and recruitment professionals in the UK recognise the value of innovation in the methods they use to attract and retain their best people, but the barriers they face in this regard are seriously undermining their ability to deliver on the talent demands of the business” said Neil Griffiths, Global Practice Leader — Talent Communications & Employer Brand, Futurestep. “We hear frequently that people are an organisations greatest asset but business leaders need to be willing to raise the bar when it comes to not just attracting the people they need, but in ensuring performance are consistently high.”

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