By Claire West

Industry leaders from the UK creative sector will arrive in Los Angeles next week for the first ever LA Innovation Forum.

It will bring together top names in the film, entertainment, music, global media and technology industries from both sides of the Atlantic to encourage closer working.

The two-day summit, starting on Monday, will be hosted by Lucian Grainge CBE, Chairman and CEO of Universal Music Group, Ari Emanuel, co-CEO of William Morris Endeavor, and artist, songwriter, producer and entrepreneur will.i.am, who have partnered with the Founder’s Forum and UK Trade & Investment (UKTI).

The Innovation Forum has the backing of the UK government and some of the world’s major entertainment groups.

A delegation of creative businesses from the UK will be led by Lord Marland, Chairman of the Prime Minister’s Trade Envoys and Business Ambassadors and will include Brent Hoberman, UKTI Business Ambassador and co-founder of Founders Forum, Joanna Shields, UKTI Business Ambassador and Chief Executive of the Tech City Investment Organisation along with senior representatives from Maker Studios, Songkick, Bebo, Wikipedia, PlayMob; Soundcloud; Moshi Monsters; and the Arts Council England, to name but a few.

Trade and Investment Minister Lord Green said:

“This is an exciting mission for Britain. Working in collaboration with Founders Forum and Universal Music Group means that we have some of the leading lights in the creative industries going LA to showcase the best of what the UK has to offer. We hope the forum will lead to better working between established industry leaders and start-up entrepreneurs.

“The creative industries are a priority for Government. They are a real exporting success story, which is a key part of our growth strategy. I am delighted that this initiative is bringing together the very best of the UK and US creative sectors and hope it will serve to strengthen and deepen our already-close relationship.”

Lord Marland said:

“This is an excellent opportunity for two great industries, creative and entertainment, to come together representing the best of the UK and US to establish deeper relationships and to undertake business development."

Universal Music Group CEO Lucian Grainge added:

"Whether you are a digital start-up, venture capitalist or a content company engaged in proper business development, it is imperative that you think and act globally. Nowhere is that achieved more than through collaboration. The Innovation Forum is an effort to foster stronger ties between new and established entrepreneurs from the US and UK. I'm certain that international ties will not only be strengthened, but significant innovative collaboration will emerge from this unprecedented gathering."

Michael Acton-Smith, creator of virtual pet and social networking game Moshi Monsters said:

"I am delighted to be involved in the Innovation Forum. The UK has the potential to become a major force in digital innovation and this forum offers an opportunity to showcase great British talent to LA entertainment and Tech companies."

Industry leaders confirmed to attend include: Daniel Ek, Spotify Founder; Michael Lynton, CEO of Sony Corporation of America and Sony Entertainment, Inc; Jeffrey Katzenberg, CEO of Dreamworks Animation; Simon Fuller, Founder of XIX; Jean Rene Fourtou, Chairman & CEO of Vivendi; among many others.

The British Consulate in Los Angeles will also host a reception for the GREAT campaign on Monday, to be attended by well-known figures in the entertainment industry.