Uber has chosen to list its shares on the New York Stock Exchange over the likes of the Nasdaq, according to media reports.
Earlier suggestions had put the tech-focused Nasdaq market as the frontrunner, but Bloomberg has this week reported the ride-hailing company will instead choose the NYSE. Meanwhile, its smaller competitor Lyft will list on the Nasdaq.
Uber's IPO is expected to take place in April and experts suggest it could value the firm at around $120 billion.
Uber's made the decision to list on the stock market after seeing an increased appetite for new listing opportunities. When denim brand Levi Strauss returned to the stock market for the first time in 34 years, its price surged by 32%. And analysts are suggesting Levi's success is a positive indicator for upcoming listings like Uber.
The platform has been labelled as one of the most disruptive businesses of this generation, changing the way people book and pay for taxis in over 60 countries around the world. But it has received plenty of criticism and controversy - traditional private taxi drivers and authorities have been critical on regulation, while the US and UK has forced Uber to class its drivers as employees rather than self-employed contractors. And a number of passengers around the world have accused their drivers of sexual harassment and abuse.