By Jonathan Davies

Twitter has opened its analytics service to all users, after a successful trial for advertisers and verified users.

Twitter launched the analytics dashboard in July, but only advertisers and verified users were able to use the tool. Much like Google analytics, it allows users to gauge the performance of all of their tweets; including how many people saw it and how many clicked on links.

It was announced by Twitter front end engineer, Ian Chan, who tweeted: "@chanian: Absolutely thrilled to open up access to http://analytics.twitter.com to EVERYONE. Check it out, and let us know what you think!"

What do you think of the latest analytics tool? You can email your reactions to editor@freshbusinessthinking.com

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