Thanks to its long and rich history, Britain enjoys a strong reputation all over the world – and this extends to British businesses and products. The demand for British labelled exports is continuing to rise and the Government has a vision for 100,000 more SMEs to join the ranks of exporters, which has the potential to help reduce the UK’s trade deficit, David Poole, from FedEx Express takes a closer look.
‘Brand Britain’ has evolved over the years but its true value is becoming increasingly apparent. Today, SMEs from a wide variety of sectors are enjoying fast international growth and more are expanding overseas every day. The question is: how can SMEs make the most of the opportunities that ‘Brand Britain’ offers?
At FedEx, we work extensively with small businesses who are exporting for the first time, or are looking to expand into new markets. So, we wanted to share some top tips on how to make the most of your UK heritage, using the real world example of Swaine Adeney Brigg. The history of the British company goes back to 1750 starting in St. James, London. Today, they hand craft the famous Brigg umbrellas and walking sticks along with Swaine Adeney luxury bridle leather luggage, holdalls, gentlemen's attaché cases and folios. Swaine Adeney Brigg is already enjoying huge growth overseas thanks to its rich history and long-held traditions.
- Understand where British products and services are most revered
The Internet is a good resource for research, as are trade bodies such as UK Trade & Investment (UKTI). It’s also worth speaking to your logistics provider who may be able to offer expert on-the-ground insight.
- Consider making Britishness an integral part of package design
- Offering a high level of customer service
Choosing the right transport provider is critical to this – ensuring quality service is delivered from start to finish is crucial in gaining customer loyalty. “With many of our goods becoming family heirlooms, it’s very important that from design to delivery our products are respected and cared for,” says David Albon, Commercial Director at Swaine Adeney Brigg. The British brand offers maintenance and restoration services for all goods and uses FedEx to return any international shipments so they can be brought back to the UK for restoration and then sent back to the customer.. This ensures that should a customer need a new umbrella canopy, everything is dealt with seamlessly right up to delivering the product back to their door. By offering such a service, Swaine Adeney Brigg is able to give a supremely high level of customer service, years after the sale is complete.
Tapping into ‘Brand Britain’ could be a powerful use of time and resources and could grow your business significantly. Gaining insight from other brands and speaking to your logistics provider, who has a sophisticated understanding of the export market and the challenges that this brings, will set you in good stead for success.
David Poole, is the Managing Director Sales, UK South at FedEx Express