Social Media (2)

From technical elements to visual presentation, there is a lot that goes into crafting the perfect tweet. Social media marketing is a huge part of the modern day marketing strategy. Not every small and medium-sized enterprise (SME) has the budget or department to dedicate staff to social media marketing, so it can fall to employees who may not have a lot of experience with it. It’s a huge area to cover, with each media platform coming with its own unique quirks and culture, but there are some general guidelines you can use to learn your way around it.

Here are our tops tips for beginners:

Use images

User engagement on platforms like Twitter and Facebook is a lot higher when you make simple changes to optimise your content. Attaching images to your posts is an easy way to draw the eye and increase your clicks.

Don’t get too excited

It’s easy to become overwhelmed by all of the social media platforms and try to take on too many. You need to remember that quality always triumphs over quantity. Find the platforms that relate most to your business and focus your energy on those. Visual brands are best suited to image heavy sites like Instagram, whereas technical, text-loving businesses may be more suited to sites like LinkedIn.

Be consistent

Once you’ve developed your brand and your unique social media voice, don’t deviate from it. Users trust what and whom they know; chopping and changing your media presence can lead to a loss of authenticity and users will pick up on this.

Be adaptable

The internet is a constantly shifting, real time phenomenon. You need to be ready to join any conversation that’s relevant to your brand and flow with it. As well as this, you need to be aware of social media trends so that you can use them to your advantage, jumping on hashtags and shares that can help raise awareness of your business.

With enough practice and a healthy dose of common sense, it isn’t too difficult to navigate the waters of social media marketing. In depth planning and testing of a social media marketing campaign can bring big changes to a business. From increased customer acquisition and retention to better brand awareness and a higher profit margin, the benefits of social media marketing make it worth investing time into learning how to do it.

By Ana Klein, content executive, Amplified Business Content