When it comes to Christmas, British shoppers aren’t shy to dig deep and spend big on presents for their family and friends. According to a recent YouGov study, we spent almost £22.5 billion as a nation over the 2014 festive period. To put that into perspective, it’s equivalent to almost 1.1 billion turkeys or 4.5 billion pairs of socks for that last minute stocking filler.
Online retail accounted for almost a quarter (23.4%) of that sum, a figure which has been rising year on year, and shows no sign of slowing down. As the world we live in becomes increasingly mobile, consumers can now browse and buy wherever they are, whenever they want. And when it comes to Christmas, the public are not only spending more, but taking more time to look around for the best offers and the highest quality items.
If marketers can use the right tools and get to know more about customer and their shopping behaviours, they will be able to provide them with the most relevant and most timely materials to drive sales. Here are our top tips for retailers and their marketing teams on how they can make sure they get it right this year:
- Know when your customers are shopping
- Help customers save money
- Know how your customers are shopping
- Get into the Christmas spirit
It goes without saying that Christmas is a hugely important period for retailers and a timely and targeted marketing campaign is essential for attracting customers in the run-up to 25th December. It can be a stressful, busy and expensive time for shoppers, so the more brands can do to make customers’ lives easier and spread a bit of Christmas cheer will go a long way in boosting sales.
By Marie Dalton, Marketing Director EMEA, Connexity