By Mark Clisby, Marketing Director at Yell.
In this article, you will find my top ten digital tips for small businesses, including social media, marketing and focussing on the customer.
- Find out who your customers are, and what they want
- Choose your social media channels wisely
- Learn from your mistakes
- Start small and scale up
- Be social and keep your customers in the loop
- Don’t underestimate the power of offline
- Plan, execute, hone, repeat
- Don’t try and do everything yourself
- Marketing doesn’t have to be expensive
- Think about design from a customer’s view