Marketing executives spend many restless nights wondering how they can improve customer loyalty. It’s no wonder why. Access to customers is growing – a marketers dream – but at the same time, customer loyalty is getting harder and harder to achieve. The challenge is the many paths to take when it comes to building the customer relationship and it’s the marketer who needs to be well versed in the latest web content management technologies to solve the puzzle. The focus for marketers is getting the right content, to the right people, at the right time through the right channels.
So, where does one begin? Here are six ways that marketers can improve their customer's web experience:
- Engage your customers where they are
- Send “messages meant for me”
- Get personal
- Don't make things complicated
- Avoid competing only on price
- Always use compelling content
By Oliver Jaeger, Vice President Global Marketing & Communications, e-Spirit Inc.