By Daniel Hunter
Three-quarters of UK marketing professionals are hoping to secure a pay rise this year, with nearly the same number hopeful of landing a bonus, according to recruiter Robert Walters.
The research shows a majority are holding out for relatively modest increases. Over half expect a rise of 6% or less, with only one in ten looking for more than 10%.
However, the survey confirms that bonus expectations are much more robust. 70% expect their employer to reward them with a bonus, including 40% who are looking for at least 6-15% of base salary.
Many marketers are confident of their career prospects, reflecting increasingly positive market conditions. Over a third are currently looking for a new opportunity, with 59% seeking to move within a year.
Overall, three times as many marketing professionals are satisfied with the volume of available marketing jobs and their ability to find a new role as not.
Tim Gilbert, Director of Marketing Recruitment at Robert Walters, said: “Improved business confidence in 2014 meant that firms began re-investing in their marketing teams. This year, we expect competition in the market to increase further as strong marketers become even more sought after.
“With many looking at a new job to make the step up, employers that do not benchmark pay and bonuses with market rates are at risk of losing key marketing staff.
“For those looking to recruit, many of the strongest candidates are likely to be entertaining multiple job offers, so it’s vital to address remuneration concerns at the interview stage.”
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