18/02/2011

By Robert Craven, MD of Directors' Centre

Anyone who has followed me over the last few years will have noticed that each successive book gets shorter and more expensive. Kick-Start was 298 pages and £10.99 and the most recent Beating The Credit Crunch was 98 pages for £20.00.

Well, the next book will be even shorter. In fact, this may well be it! But I won’t be charging for it.

In 20 years time, by a logarithmic progression, the book would be condensed to just over a page. Rather than waiting all that time I thought that we should just cut to the chase.

Those of you who have followed the “Stop P***ing Around” and “Take Massive Action” book chapters, blogs, articles and presentations probably know exactly where all this is going...

All my work has a series of specific themes running through it. The themes inter-relate and support each other. They are as follows

Theme 1: Be clear about what you want. So,

* Where are you now?

* Where are you going? Where do you want to be?

* How are you going to get there?

Theme 2: Focus on what you want and how you are going to achieve it

Theme 3: If in doubt, “Fake it till you make it!”

Theme 4: Stop p***ing about! Take massive bloody action.

That’s it. All the rest is commentary.

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