By Claire West

More than four in ten adults in Britain (42%) struggle each month to make it to 'payday' (11% on a regular basis and 31% occasionally) and the average day this struggle begins is the 20th day after payday. This is according to research by insolvency trade body R3 and comes against a backdrop of record levels of personal insolvency.

R3's President Steven Law commented:

"Over the course of the last decade, personal insolvencies have increased by 350% and it is very worrying that over 40% of the British population are finding it a struggle financially to get through the month. This is a huge stress in itself and factors such as inflation associated with basic living costs and potential rises in interest rates will not make this monthly struggle any easier."

The main causes for this struggle have been identified as:

* Credit card payments - cited by 35% by those who often or sometimes struggle to make it to 'payday'

* Spending on going out or non-essentials - 25% of those who struggle

* Paying off bank loans, 'big ticket' purchases, making mortgage repayments - between 15-17% of those who struggle.

R3's President Steven Law concluded:

"Our addiction to credit cards is still out of control, despite the recession and a 'tightening up' of lending criteria. There needs to be a cultural shift in consumer attitude to debt. For too long we have got used to the idea that this is money we are entitled to. Using a credit card is just delaying the inevitable day of payback - the sooner this is tackled and professional advice sought, the smaller the final bill will be for individuals."