By Daniel Hunter
The International Festival for Business (IFB) will partner with the Financial Times, one of the world’s leading business news organisations, in a multi-faceted and dynamic programme.
The media partnership will officially launch with the publication of a special editorial supplement on 20th November that looks at the barriers to growth for small and medium-sized enterprises — a key focus of next year’s ambitious business festival.
The upcoming FT Special Report, ‘Investing in Britain’, will examine the challenges many small and medium-sized businesses face, with specific focus on themes including infrastructure, manufacturing, financial services, digital industries, life sciences, the EU referendum, regional concerns, financial support, and emerging markets.
The IFB is sponsoring the report as part of this partnership, which will also incorporate a series of features, global display advertisements and participation of FT editorial in the festival programme.
The International Festival for Business, taking place in June and July 2014, will comprise of more than 100 world-class events and is a central part of the UK government’s goal of rebalancing the economy and doubling British exports by 2020. Set to attract 250,000 visitors from across the globe, delegates will come from far and wide to take part in 50 days of events, exhibitions and celebrations, in order to realise the potential of global economic recovery.
Leading figures from British business, alongside some of the UK’s most inspiring entrepreneurs, have pledged their support to the festival by becoming official ambassadors. Former Tesco CEO Sir Terry Leahy and Director General of the Confederation of British Industry, John Cridland, stand alongside leading entrepreneurs including Sara Murray OBE, founder of Confused.com and Buddi, and Ed Wray, co-founder of Betfair, to support the festival.
The festival will focus on key areas of commerce that are transforming the business landscape of Britain and beyond including manufacturing, science and technology; maritime, logistics and energy; knowledge, professional and financial services; higher and further education and research; low carbon and renewables; cities, enterprise and urban business; knowledge, creative and digital.
Max Steinberg CBE, Chairman of IFB2014, said: “The Financial Times is one of the most respected news organisations in the global business community, and a staple for companies and leaders around the world relying on accurate business news and commentary. It’s a fitting partnership for the International Festival for Business given the shared objectives of reaching businesses across all sectors and industries. We are extremely pleased to have the FT on board.”
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