By Brian Chernett - Founder of The Academy For Chief Executives

As we enter a New Year there are many articles about Goal setting. Yet we know that many of the goals set will remain goals and are destined never to be achieved. When we set goals, we intend to pursue and complete on them. The question is why don't they get done?

For some the circumstances or priorities change. A process of continuous review of goals would pick those up and allow you to change them or drop them.

"Speech is conveniently located midway between thought and action, where it often substitutes for both.” - John Andrew Holmes

For others, the business case may have turned out to be weaker than you thought and carrying the business with you proved too much effort compared with the outcome benefit.

After all is said and done, more is said than done. Aesop (7th Century BC)

Some, however, would have stayed viable, did have a business case and yet they still didn't happen — why?

• Too big a chunk so you can't see what the first step would be so no action happens.

• Not in your control. The goal needs someone else to do something so you are not able to complete alone.

• Poorly expressed. Despite your best efforts, you can't actually feel, hear and see the outcome and believe in it. Probably means that you haven’t refined the goal enough

• Put to one side. Other priorities require the goal to be deferred and replaced by other priorities. Many businesses suffer the tyranny of the urgent driving out the important

You can make 2011 a year of growth and achievement, getting more done and building a habit of achieving. Here are a dozen ideas that might help -

1. Set goals that are SMART and consistent with your business direction and your ethics.

2. Make those goals stretch you whilst still being achievable.

3. Keep refining them until they live in your senses and then they will become easier to achieve.

4. Break them down into smaller chunks, get small wins and build on them.

5. Make them visible — post them on a wall or whiteboard where you will see them every day

6. Do what is in your control and set joint goals where you can't.

7. Get buy in - shared goals are harder to ignore.

8. Make goals equally important to all parties involved.

9. Start something - your brain will be waiting for you to finish it.

10. Put time in your diary for goal review and action.

11. Consider simplifying your role to allow you to concentrate on important tasks and delegate urgent to others.

12. Book time out of the business alone or with key people - 'awaydays' - to ensure the underlying important priorities are addressed.

2011 will be a year where business growth will be essential to national economies around the world. Deliver on your goals and make a difference.

Brian Chernett is the founder of The Academy for Chief Executives and Chairman of Academy Group ACE2. Having stepped down as Chief Executive of the Academy, Brian is now developing his own coaching and mentoring business — Wisdom Forums - for senior executives and building a new charity, The Ella Foundation, to coach and mentor Chief Executives in Charities and not for profit business.

Watch a video of Brian Chernett, Founder of The Academy For Chief Executives, explaining how The Academy For Chief Executives inspires business leaders.


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