03/09/2012

By Dr. Karie Willyerd, Chief Learning Officer, SuccessFactors

A colleague and I have spent years researching the workplace of the future. We’ve interviewed thousands of professionals, hundreds of employers, studied countless globalisation trends, and developed 50 detailed case studies. I can tell you with a fair amount of insight how you should be preparing your team, your organisation, and yourself for the future. It was time well spent, as the end result is now a best-selling book, The 2020 Workplace. If you’re behind on your business book reading, here are some of the major changes coming your way.

There are seismic shifts in play today that will affect our future. Changing demographics in age, race and gender across the world will have a huge impact. The biggest of these is the age-skew, which is the most diverse in our history. There will be four and possibly five (yes FIVE) generations in the workplace at once. Throw in the massive disruption of a protracted economic recovery and you’ve got the longest span of generations in the workplace at once. Leaders (and HR Departments) will be charged with managing extreme age diversity, and meeting the range of expectations each generation has for its bosses. Tomorrow’s leaders will also encounter a marketplace more globally dispersed than any of their predecessors.

Social technologies will be the driving force in both recruitment and corporate innovation. Over the next ten years, employers will increasingly adopt crowdsourcing over outsourcing. Harnessing the collective intelligence of large groups of people or community through an open call will become standard practice. The most efficient networks for employers will be those that link to the broadest range of knowledge. Social networking isn’t new as an HR resource, but the collaborative and social foundations of wide-scale crowdsourcing have the potential to reinvent HR as we know it.

The ability of social technologies to foster collaboration and connectivity will be the mainstay of both recruitment and retention in future workplaces. Transparency, collaboration, personalisation and hyper connectivity will become defining traits of successful companies. The rise of Social Recruitment means that recruitment will begin on social networking sites. Over the next decade, the majority of white collar professionals will be recruited through highly trafficked social networks, supplemented by video interviews, and reference checks on social networks.

The use of internal corporate social networks will also increase in both usage and value. As more and more socially connected and collaborative learning and training tools, such as YouTube and Jam, become embedded into organisations, internal social networks will become powerful mechanisms for managing skill sets, enhancing knowledge sharing and driving innovation amongst employees and potential candidates.

We will also see the increase of team appointments, rather than individual appointments. Employers are already beginning to harness the value of hiring entire teams as part of a block of appointments, rather than one or two individual appointments. The increasing importance of teamwork in the global workplace will make this an effective means of tackling business problems and fulfilling labour requirements.

Be careful what you say and post online. Your online reputation will have capital. The strength of a candidate’s social network will play a pivotal role in the hiring process. Reputational capital will become a currency in and of itself, reflecting the sum of a candidate’s insight, influence and expertise.

And speaking of what you say online, blogging will no longer be optional for executives. Engaging with social media and online networks will be woven into the very fabric of an executive’s role. The ability, therefore, to communicate, articulate and influence through words, as well as performance, will become increasingly important.

Interactive videos and game-like simulation will transform training. The Millennial generation grew up on Game-Boys, World of Warcraft and Eve Online. IBM has already studied whether participation in massively multi-player online role-playing games develops leadership skills. (The answer is yes). As markets become increasingly complex and specialised, it is difficult for an executive to get a chance to see the whole picture. Management simulation provides the ability for “serious play”— an opportunity to innovate, take risks, and practice in a safe environment. New-hire games can be used even in advance of hiring, allowing players to become familiar with corporate products and services. Games will take a key role in teaching collaboration skills.

Skills shortages in specific disciplines, such as science and engineering, and lack of multi-cultural talent will no longer be a human resources issue, but rather a strategic business priority. The global war for talent will become more important than ever. Diversity will be a business strategy, not an HR mandate.

Some of these trends you can see emerging now, such as the basic ubiquity and influence of social networks. Others may seem more abstract to you, depending on the size and sector of your organisation. Given the major trends in globalisation and demographics, you should (at a minimum) know which critical skills you will need in the future, and craft a strategy for how you will find, retain and build those skills. Plan how you will harness social media as part of your recruitment strategy. Understand what social learning tools you will use to develop and engage your employees. Implement Workforce Planning and Analytics techniques to understand the “what if” scenarios in your business planning and expansion.

If you think embracing participation on social networks is simply about posting vacancies on the company’s Facebook page, then think again. Don’t underestimate the power of social networking in shaping the future workplace. Change is the watchword of progression. How’s your progress going?


Dr. Karie Willyerd is Chief Learning Officer at SuccessFactors, and the co-author of the best-selling book, ‘The 2020 Workplace: How Innovate Companies Attract, Develop & Keep Tomorrow’s Employees Today’. She can be contacted at kwillyerd@successfactors.com