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Some further tips to improve your brand identity are:

  • Include links to your website in posts.
  • Ensure your page has eye-capturing a header image; this can be updated if your company has any deals or offers to promote.
  • Include a relevant profile image, maybe this is even as simple as using your company logo.
  • Create a relevant hashtag to go with your pieces of content
  • Consider tagging handles when it is appropriate to include someone into the conversation.
The amount of attention and care you put into your physical shop or your website, is the same amount of attention and care you need to give to your Facebook page to turn your Facebook traffic into sales. We’ve seen these hacks increase engagements by up to 10-15% a month for brands, showing just how valuable your page can be.