Some further tips to improve your brand identity are:
- Include links to your website in posts.
- Ensure your page has eye-capturing a header image; this can be updated if your company has any deals or offers to promote.
- Include a relevant profile image, maybe this is even as simple as using your company logo.
- Create a relevant hashtag to go with your pieces of content
- Consider tagging handles when it is appropriate to include someone into the conversation.