03/05/2013

By Alexia Leachman, Founder of www.headtrash.co.uk


When it comes to the chance of getting your guest blogging post accepted, like most things in life, there are a few rules involved. I’ve listed some of the main ones here but in your guest blogging adventures you may come across a few others.

Do make sure your guest posts are tailored
In other words, it’s the type of content the blog’s followers like to read i.e. if the blogger usually writes in a chatty, informal tone then make sure your guest post is written that way too. If he or she is someone who likes lots of statistics or research to back up any claims then make sure you attribute.

Don’t send the same email for every guest blogging opportunity
Personalising your email (using the blogger’s name) and commenting a little on their blog is far better than sending out a standard email that’s just going to leave the blogger feeling like one of a crowd.

Do use a great headline
You want to catch the blogger’s eye from the off and by writing a knock out headline you’re going to have a much better chance. Make it simple, succinct and relevant e.g. 10 Marketing Tips That Never Fail

Don’t just assume that the blogger is going to fall over him/herself to publish
Remember, they’re doing YOU the favour, not vice versa – even if you do feel you’ve just written the most amazing blog post on earth. Don’t be obsequious but let them know you’d really appreciate the opportunity to guest post for them.

Do offer a few ideas rather than just the one
It’s a bit presumptuous to just offer just one ‘amazing’ idea. By giving a few more potential guest post topics it shows you can talk around the subject in your niche and you’re also offering the blogger a choice.

Don’t go in the huff if the blogger doesn’t want your post
It’s happened to just about everyone in internet marketing at some time or other. Sometimes your post just doesn’t fit, as simple as that. Occasionally bloggers shut down their guest blogging opportunities. There could be a number of reasons why he or she said “no”. Just thank them for taking time out to reply - there may be another opportunity to write for them further down the line.

Next I explore where to find good guest blogging opportunities.


Alexia Leachman is a Mojo-hunter and helps business leaders to find their mojo by helping them to clear their head trash, tell their story, raise their profile, build their digital presence and manage their reputation. Alexia is also the founder of www.head-trash.com, the home of the most powerful head trash clearance technique in the world. She regularly speaks and writes, and has authored a chapter on Online Reputation for the book “Hit me! The Secrets of getting your small business to punch its weight online”. You can follow her on Twitter at @AlexiaL and find out more at www.alexialeachman.com