April Fools' Day - a day when some of the world's best known businesses compete for publicity by publishing increasingly ridiculous stories.
It's only right that we summarise the best and worst ones!
Sponsorship is everywhere these days, isn't it? You can have your logo on pretty much anything, if you pay enough. Pimm's attempt at an April Fools' saw former BBC news anchor, Peter Sissons, report the breaking news that Pimm's was to be the very first sponsor of none other than Big Ben... Pimm's o'clock has never been more relevant.
Oi! Put that coffee down!
I'll admit - this one almost had me. Well, it had me until about halfway in. Indycube, a co-working space with locations across Wales, announced that it would no longer offer coffee in its spaces due to several adverse effects on productivity.
It really was quite believable until they started describing one worker "whizzing around our space in Tradestreet on a motor-scooter, singing atop his voice and even throwing down some beats in the meeting room" and plenty more. Full release here.
China hates April Fools' Day
This one really is no joke. According to reports, China's state news agency described April Fools' jokes as "un-Chinese".
April Fools' “does not conform with our nation’s cultural traditions, nor does it conform with the core values of socialism”, it said!