April Fools' Day - a day when some of the world's best known businesses compete for publicity by publishing increasingly ridiculous stories.

It's only right that we summarise the best and worst ones!

Pimm's o'clock?

Sponsorship is everywhere these days, isn't it? You can have your logo on pretty much anything, if you pay enough. Pimm's attempt at an April Fools' saw former BBC news anchor, Peter Sissons, report the breaking news that Pimm's was to be the very first sponsor of none other than Big Ben... Pimm's o'clock has never been more relevant.