By Jonathan Davies

It's back! After being delayed due to the World Cup (much to the annoyance of Lord Sugar!), BBC's The Apprentice is back on our screens from next week.

Every week, we'll be keeping you up-to-date with each episode and you can get involved in the conversation on Twitter @freshbusiness. And every Thursday, we'll be reviewing the previous night's episode.

Now, with a week until the first episode of the new series, the 20 candidates (that's right, there are TWENTY candidates for the 10th year) who will be battling it out to go into business with Lord Sugar have been revealed. But the show only lasts for 12 weeks, so the fiersome, finger-pointing boss delivers a stark warning to the candidates from the start:

“Now, this is the tenth year that we have been in this boardroom, and so on this special occasion I’m going to start things off a little bit differently. What I’ve decided to do is to kick off with 20 candidates, 10 boys and 10 girls. That’s the good news. Here’s possibly not such good news. The process will still last 12 weeks. That means that on certain occasions I may decide to dispose of more than one candidate at a time. Be prepared.”

The candidates include a pub quiz director, a fitness buff, a social worker and a hypnotherapist. You can find out everything you need to know about this year's candidates here.

Don't forget to join in the conversation during the first episode of the 10th series of The Apprentice on Twitter @freshbusiness. The first episode airs on BBC One, Tuesday 14th October at 9pm. The second task is on at the same time on Wednesday 15th, with the rest of the series continuing every Wednesday.

You can tweet your reactions to @freshbusiness or email editor@freshbusinessthinking.com

Join us on
Follow @freshbusiness