By Maximilian Clarke

Tesco has launched its online grocery shopping service for customers in Prague, the first in its Central European business.

The new service offers Czech customers over 20,000 lines of fresh and frozen food and groceries, as well as non-food items such as toys, stationery and accessories. The launch follows a successful trial with customers and staff in November and is part of Tesco Group strategy to be an outstanding international retailer in-store and online.

“This is an innovative offer for the Czech Market, covering a wide range of fresh and frozen food. We’ve already had great feedback from our customer trial in Prague and are confident that this service will be a hit with our customers. By taking our great in-store shopping trip online, we can offer our customers a quick and easy way to shop and help them in their busy lives,” said Phil J Clarke, CEO Tesco Czech Republic.

The launch is also pioneering the online platform that Tesco has developed to enable it to launch its online grocery business across multiple countries. “We’ve used our learning and experience from our existing online operations in the UK, Ireland and South Korea to create an innovative IT platform that is industry leading and scalable,” comments Ken Towle, Director of Internet Retailing at “This will form the basis of our online food shopping proposition across the Group, as we look to introduce this to other markets over time.”

Tesco will initially operate from three stores covering the Prague region and will eventually offer online shopping in other regions.

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