By Claire West

UK telemarketing entrepreneur Liz Jackson will inspire the next generation of female business leaders by taking part in a national initiative launched this week.

Liz, who is Managing Director of Great Guns Marketing which has 4 UK branches, is one of 100 inspirational women across the UK, getting involved in the Modern Muse project — which will work to motivate one million young women and girls over the next three years to aspire to a career in business. Liz will nurture existing female talent in the workplace and in her local community and speak to students in schools and universities to help them start, run and grow their own companies.

Liz said: “I’m delighted to be involved in this incredibly important initiative. Evidence shows that the aspirations of young women today are heavily influenced by celebrity culture, creating unrealistic expectations that are drastically influencing their lifestyle choices and do not relate to the world of work.

“With female joblessness on the rise, it is vital that we encourage more young women to embrace business and carve out careers for themselves and so I’m calling on all women who share this vision to sign up as a Modern Muse at www.modernmuse.co.uk.

The initiative was launched on Thursday 25 November with the publication of a book and photographic exhibition, focusing on 100 inspirational women, including Liz, who are all successful entrepreneurs and businesswomen, personifying the ‘Modern Muse’. Their stories will inspire young women and girls to follow in their footsteps.

Karen Gill, MBE, Co-founder of everywoman said: “The UK is suffering from a female ‘role model’ shortage, yet there are thousands of wonderful women in differing roles and industries, from diverse backgrounds and education who can demonstrate the range of exciting career options that many girls don’t even hear about.

“Britain is a great place to nurture talent and showcase diversity. Now is the time to put out a powerful call to action that will create the momentum to make a real and sustainable difference to young females in the UK.”

Liz launched Great Guns Marketing in 1998 at the age of 25 with a small loan from the Prince’s Trust. She has since gone from success to success and built it up into a 130-employee business with a £2.5 million turnover and a reputation as one of the UK’s leading business-to-business telemarketing agencies.