02/01/2015

By Rob Commins, Vice President of Marketing, Tegile


After 2014 has drawn to a close, it’s that time to sit down again and take stock of the year we’ve had and look forward to what we should expect to see in the storage market next year. I’ve been in the data storage business since 1984, and have never seen so many dramatic changes in such a short amount of time as we have in 2014.

The tectonic shifts being driven by virtualisation and solid state media are amazing, and with that in mind, the top five trends I see happening in 2015 are:

Further advancements in flash performance and capacity
It is clear that NAND vendors have thrown Moore’s law out the window and as a result we will see even more aggressive density moves than in 2014. Capacity demands are also being kept in check by the effects of inline data reduction so expect highly competitive pricing for solid state drives in the 250GB to 2TB range. We will also see PCIe flash and NVDIMMs make their way into shared storage devices; further driving latencies down. I love when changes in storage hit £/IOP and £/GB at the same time. Everyone wins.

Flash to enable Fast Data to emerge from Big Data
Flash is having a transformative effect on enterprises. We have customers that are running analytics more than 80 percent faster than they were with traditional storage, which has had a huge impact on business. The age of the real-time enterprise will continue to become a reality in 2015.

Hybrid upstarts take the stage from industry oligarchs
The market is beginning to understand the dramatic impact hybrid storage has on datacentres. It used to take three 42U racks to store a little more than 100TB at 75,000 IOPS, now that can be delivered in a single 2U array. Acquisition and operating costs will continue to drop faster than ever. I can’t wait to see the aggregate TB consumption curves as inline data reduction becomes a must-have in enterprise.

Competition will continue to heat up
With all of these technology shifts in play, there will be massive moves in the vendor space. Even more start-ups will swoop in, some may fall out of favour and some may be acquired. As the public market keeps close watch in this space, we may even see an IPO or two.

Hyper-converged systems gain in popularity, but will not materially displace storage
We’ve seen a few hyper-converged start-ups do quite well in the market, and VMware is even in the game now with its EVO:Rail. There are a few use cases such as big retail that make perfect sense for hyper-converged system to be placed in each store, but it doesn’t make sense in datacentres.

Well, there you have it, my top five storage predictions for 2015. Let’s check back at the end of next year and see how I did.

Happy holidays everyone!