By Daniel Hunter

A raft of initiatives to boost economic growth in Birmingham will be on the agenda today (Thursday) as Business Minister Michael Fallon visits the city to champion government support for the area’s economy.

The Minister will be putting the seal of approval to a new deal to cut red tape for Mondelez International, owner of the Cadbury’s brand which will reduce duplication and costs whilst maintaining high safety standards.

The deal, known as a primary authority partnership, means Birmingham City Council will provide advice to all of Mondelez International’s UK sites on regulations including food safety and hygiene and has already lead to Mondelez International cutting £250,000 in packaging costs alone.

Mr Fallon will then visit Quality Plated Products (QPP), a manufacturing company in Great Barr who have been awarded a loan of £245,000 from the government's Advanced Manufacturing Supply Chain Initiative. The company uses a unique technology to supply metal plated plastic to the automotive industry. Thanks to the government support it will be increasing capacity, creating an additional 11 jobs and starting a new apprenticeship scheme.

Business Minister Michael Fallon said:

“Birmingham has long been an engine of the country’s economy, and my tour around the city has shown that’s certainly the case today.

“The government is doing all it can to support the West Midlands; whether that’s direct support through our Advanced Manufacturing Supply Chain Initiative to companies like QPP, rolling out ultra fast broadband, or helping household names like Cadbury by reducing the amount of red tape they have to deal with.

“By taking clear and decisive action and giving direct help to companies and regions they can realise their growth potential and compete in the global economy.”

The Minister’s tour will also see him visiting Aero Engine Controls, a leading aerospace and defence manufacturing company. This is part of a series visits today by Business Ministers to discuss how business and government can work more effectively together to tackle barriers to growth, boost exports and grow high value jobs in the UK. The Minister will also meet members of the Greater Birmingham and Solihull Local Enterprise Partnership to discuss their ‘Strategy for Growth’.

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