Seamless, multichannel shopping is no longer a ‘nice to have’, it’s an expectation. Shoppers flit from tablet to desktop to smartphone, rarely completing a purchase where their shopping journey began. Connecting shoppers across all devices and providing a positive user experience is therefore essential to securing a sale and ensuring customers aren’t put off by poor usability or slow systems.
In order to optimise the mobile shopping experience, retailers can simplify the mobile store with five small steps:
- Say goodbye to ‘one size fits all’
- Make channel hopping seamless
- Rule out conversion killers
- Optimise loading times
- Secure repeat customers with home screen icons
By Alex Legge, mobile commerce expert at Trusted Shops.