17/07/2013

By Alexia Leachman, Founder of www.headtrash.co.uk


Getting back to social media and personal branding, it’s clear from looking at the examples outlined in my previous articles that a successful personal brand is about truth and consistency. But another angle is outward focus. In other words, thinking about others rather than how you’re coming across.

In doing so honestly and in a consistent manner you’ll reap the rewards many times over in terms of positive - and genuine - testimonials (word of mouth advertising is so much more positive than a paid for advert or glossy editorial).
Most individuals these days if they interact with a brand unprompted it’s either to complain about its products or services, or – more unusually – to compliment and praise it. But there are lots of other reasons customers could be interacting with a brand – whether in person or online. And this, of course, applies to personal brands too.

How listening to others can boost your brand on social media
Every encounter you have with an individual whom you regard as important to your personal brand has to be borne in mind. This is why it’s unwise to lose your temper, ignore them or worse, insult those individuals. Putting on a ‘nice face’ next time you meet – either online or physically - and are in a better mood just isn’t going to swing it. Again, it’s all about consistency (which always leads to confidence when carried out in a positive way).

It’s important not just to get to know your ‘customers’ but also to care about their needs too. Listen to your social media followers, respond to their comments and posts and find out which of your posts they like reading best and respond to more regularly.

On which social media channel are they most likely to hang out? With the openness that social media encourages it’s possible to find out a lot more about potential ‘customers’ than ever before so getting to know them and reading what they’re interested in isn’t just polite – it also makes good business sense.

Don’t just listen to what your followers are saying; but how. For instance, what sort of tone are they using? This can be difficult to discern online and that’s why conversations via social media often require a lot more scrutiny and sensitive handling than those on a face-to-face level.

So how are your social media accounts sitting these days? Are they as fruitful as you’d like them to be? And if not, could perhaps employing some of the hints and tips in this newsletter give them the big boost you’re looking for?

Alexia Leachman is a mojo-hunter and helps business leaders to find their mojo by helping them to clear their head trash, tell their story, raise their profile, build their digital presence and manage their reputation. Alexia is also the founder of www.headtrash.co.uk and she regularly speaks and writes, and has authored a chapter on Online Reputation for the book “Hit me! The Secrets of getting your small business to punch its weight online”. You can follow her on Twitter at @AlexiaL and find out more at www.alexialeachman.com