By Daniel Hunter

Nearly 90% of Twitter users in the UK are planning to support Small Business Saturday (6 December), the social network has said.

This weekend, Small Business Saturday will take place across the UK. The annual event is now in its second year and encourages people to shop with local traders in their community.

Eighty-eight percent of UK Twitter users surveyed said they plan to shop with small retailers on Small Business Saturday and in the run up to Christmas. The research showed that they have set aside an average of £474 to spend on Christmas presents, with a third to be spent at small retailers.

Twitter said that 67% of UK users already follow small business retailers or e-commerce brands. A third of respondents even said they were planning to use Twitter for their Christmas shopping.

The research also found that when it comes to Christmas shopping, 43% of users Tweet at brands asking for advice, making a great place for businesses large and small to connect directly with potential customers.

As well as shopping local this weekend, people are also being urged to support their local businesses by following them on social media. Across the UK there are many hundreds of vibrant communities of shopkeepers and shoppers who connect with each other on the platform throughout the year.

Barry Collins, Director of SMB, EMEA at Twitter, said: “We’re really impressed with the way that SMBs across the UK use Twitter to connect with customers and build their businesses. There are many hundreds of vibrant Twitter communities already so if you don’t already follow your local retailers, restaurants, and pubs on Twitter, then it couldn’t be easier to sign up - all you need is an email address and a password, and you’re ready to go.”

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