By Darren Shirlaw

So many current conversations are about surviving the recession, but this misses an important point. It’s too late to think about survival, and just the right time to be planning for economic recovery.

Darren Shirlaw, internationally recognized as the leading expert on what really drives success in entrepreneurial business, explains why where your business is in its own lifecycle can be just important as what is going on in the wider economy.

And how understanding that can massively increase your chances to thrive in the coming recovery.

The Great Recession

While the so-called Great Recession focused everyone on survival, many businesses failed to appreciate their own stage in the business cycle.

But having this understanding will prepare your business for growth and help you plan for economic recovery. The simple truth is that by matching your strategy to your business stage you will be far more effective at making the taking the right strategic steps at the right time in preparing your business for growth.

For cyclical growth, businesses must continually build their infrastructure platforms and invest hard.

Timing is everything. Ideally, you want your business to be in a growth stage just as the economy is recovering. But if your business is still building new infrastructures at this time, then you’ll miss out.

Shirlaws is an international business performance and coaching company. We help business owners achieve their business and life objectives. Our programmes have changed the lives of thousands of business owners all over the world by removing barriers to growth and ensuring their business pays them richly in money and time. What Shirlaws brings is a language and system for growing businesses and building internal capability. A language and system that gives our clients three simple things: more time, more money, and less stress. Founded in 1999 Shirlaws has now grown to include operations in North America, UK, Europe, Middle East, Australia and New Zealand. Our coaches take the many complex issues involved in running a business and help make them simple and easier to manage. We work alongside clients to guide their businesses to achieve long-term, profitable and sustainable business growth.

To find out more you can download our new book for free at www.shirlawscoaching.co.uk


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