By Claire West
The Helicopter People will revolutionise air transport in Britain, according to its founder, Benet Allen.
Helicopters provide an excellent alternative to other means of transport in Britain - and the service will be carbon-neutral, to allay fears of environmental harm.
The company, which is currently seeking funding through a crowd-sourcing web service, aims to provide instant ticket prices between points on the map of Britain.
Using existing operators - many of which have no marketing operation in place - The Helicopter People will aim to fly passengers as close as they can get to their actual destination. Car parks, fields - anywhere with permission to land; it doesn't have to be at an airfield!
"Simply click on your start point and your end point, and you're done" says Mr Allen. "Nobody else is offering such a service, which will let customers choose the best options for their journey without having to wait for call-backs or emailed quotations".
It's not for everyone, he concedes.
"You won't get a useful helicopter ride without spending about £1500", he says, "although once you've crossed that hurdle, it won't cost much more to fill the remaining seats, or have the aircraft wait for you and bring you home again at the end of the day. And you've got to admit, it is a very cool way to travel."
So, why aren't we doing this already?
An easy-to-use website is the key, according to his web developer brother, Kit Allen. Kit runs Creatomatic, a company based in Annan, Scotland. "I can see that usability will be paramount," he said, "and that's why we will be making mobile apps for smartphones as well as an elegant and simple website."
The secret lies in the marketing, says his partner John Cornley. Mr Cornley has plans to bring helicopters to a much wider audience - reaching out through social media websites as well as more traditional means. You don't have to be an A-lister. Just someone who needs to make a specific journey as directly and reliably as possible.