By Daniel Hunter

The summer isn’t over yet but, Europe’s audience expert, is at a critical stage in the preparations of the first Data Days event. On 1st and 2nd October it’s all happening directly at Berlin’s Spree river with hot topics focusing on big data, algorithms and innovation.

The first speakers have been confirmed as Lisa Green, Common Crawl Foundation, San Francisco; Spencer Reiss, contributor for WIRED and trustee of the Monaco Media Forum as well as the Abu Dhabi Media Summit, and Matt Turck, MD Bloomberg Ventures and organiser of the monthly Big Data Meetup in New York. Further national and international speakers will be announced shortly so be sure to quickly snap up one of the limited tickets, available now from If big data is something that concerns you, you won’t be able to just ‘drop in’ on Data Days 2012.

"Data Days is based on the key assumption that the manipulation of data will continually change our society, above and beyond the remit of the advertising industry. We therefore want our event to kick-start debate on this topic", says Stephan Noller, CEO. "We are delighted at this early stage to be able to announce some really top-class, international guests who will explore the topic comprehensively and critically."

Data Days plan to promote new talent on a large scale: start-ups are invited to send their applications for the "Data Pioneers" competition by 31st August. We are looking for creative ideas for user-focused services which build on the data ecosystem created by the targeting industry’s market leader, With the support of Deutsche Post DHL, such innovations could be rewarded with a service contract of up to €100,000.

Start-ups will also have the opportunity to purchase tickets for both days of the Data Days event at a discounted rate. A select few will also have the opportunity to win tickets on and