By Daniel Hunter
Staples, the world’s largest office products company, has announced that it will be sponsoring a series of Channel 4 programmes around ‘Inspiring Success’ in a bid to target small to medium sized enterprises (SMEs) and home workers.
The new partnership with Channel 4 will see Staples sponsor hit business shows such as The Secret Millionaire, Undercover Boss, Four Rooms — as well as Hilary Devey’s brand new series The Intern (w/t) and Mary Queen of the High Street, a new series fronted by Mary Portas. The sponsorship will launch on screen for a new Bank of Dave programme on Thursday 28th February at 10pm.
Each series of idents heroes specific products available at Staples, taking part in mock job interviews with comedian Darren Strange. Viewers will also be directed to online resources, where they will find advice and inspiration from the stars of the series, alongside content from fellow business owners and directors.
Una Beck Johnson, Marketing Director at Staples, said: “At Staples, we’re committed to assisting SMEs and start-up companies fulfil their business potential. We’ve chosen this sponsorship as an integrated part of our overall marketing plan to help grow awareness of the breadth of our offer and build on-going brand consideration amongst business minded consumers.”
The sponsorship deal will also include opportunities to access talent from the shows which will be leveraged as part of a programme of events and larger promotions within the wider campaign for Staples. This will be further activated by a targeted social conversation.
Andy Moore, Group Partnership Manager at Channel 4, said: “We’re delighted to be partnering with Staples once again as they sponsor an exciting collection of inspirational new shows and successful returning series on Channel 4”.
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