By Daniel Hunter

Sony, the electronics giants, have, as part of a major re-shuffle, cut 10,000 jobs from their global workforce.

Chief executive Kazuo Hirai announced that the cuts, which represent 6% of the firm's total workforce, will come into effect over the next 12 months.

The reduction includes staff working in businesses that are being sold, such as its chemicals division.

"We have heard a multitude of investor voices calling for change. Sony will change," Mr Hirai - who took over as chief executive earlier this month - said at a press conference.

"Sony has always been an entrepreneurial company. That spirit has not changed."

Once one of the industry's leading companies, Sony has found market competition fierce lately, with their television business suffering due to Samsung and LG's emergence as leading players.

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