By Marcus Leach

Social Media Week comes to London as of Monday (23rd September) and I will personally be covering the fantastic line-up of events being put on by Like Minds.

Over the five days they will cover five topics and on each day they will host two panel debates with experts from the respective fields. First up on Monday sees the food industry taking the spotlight, with Michelin star chef Tom Aikens amongst the panelists for the morning session.

As well as running things for Fresh Business Thinking I will be covering every session for Like Minds with a live blog. To follow all of the events you can tune in here, or head over to the Like Minds blog.

For those who missed the official line-up on the site earlier in the week, here is a reminder of what is on offer.

Monday 23rd - Food Industry

AM — Is social media making or breaking the food industry?

Moderated by Karen Fewell, Digital Consultant @digitalblonde featuring Michelin star chef Tom Aikens and a panel of industry thought leaders, including Ed Butcher from Square Meal Magazine, Nick Holzherr, founder of Whisk, and Mecca Ibrahim of Great British Chefs.

PM — How Social is Shifting Our Relationship with Food

Moderated by Karen Fewell with a panel of 5 industry thought leaders, including Jamie Spafford, founder of @SortedFood, Louisa James from Jamie Oliver, Ollie Lloyd of Great British Chefs, and Nathalie Nahai.

Tuesday 24th - Men's Fashion Industry

AM — The Impact of Social Media on the Men’s Fashion Industry

Moderated by Dylan Jones, Condé Nast, Editor — GQ Magazine, and a panel of 5 industry thought leaders, including Laura Cummings, Brunswick Group and James Nuttal, Digital Director at Starworks

PM — The Future of Social Media in Men’s Fashion

Moderated by Dylan Jones, Condé Nast, Editor — GQ Magazine, and a panel of 5 industry thought leaders, including Zach Barfield of The Perfect Gentleman, David Hellqvist, online editor of PORT Magazine.

Wednesday 25th - Women's Fashion Industry

AM — The Impact of Social Media on the Women’s Fashion Industry

Moderated by Tracy Yaverbaun, Group Director Luxury & Fashion — Facebook, and a panel of industry thought leaders, including Krista Madden, Founder of Handpicked Media and Beautyandthedirt, Roxanne Nejad of Boohoo, and Orla Barrett, Marketing Director at Styloko.

PM — The Future of Social Media in Women’s Fashion

Moderated by Tracy Yaverbaun, Group Director Luxury & Fashion — Facebook, and a panel of industry thought leaders, including Reemé Idris, We Are, Hannah Kane, Editor-in-Chief of Phoenix Magazine and Sara Brinton, Head of online for Peopletree.

Thursday 26th - Drinks Industry

AM — The Impact of Social Media on the Drinks Industry

Looking at the impact of social media on the drinks industry and how the different players are responding and adjusting to the ‘social’ opportunity. Moderated by Julie Sheppard, Imbibe’s Associate Editor, and featuring a panel of industry experts including Jayne Powell, aka Champagne Jayne, Jeremy Waite, Head of Social Strategy for Adobe, and Xavier Padovani of the Experimental Cocktail Club.

PM — The Future of Social Media in the Drinks Industry

Discussing how social media is shifting our relationship with drink and the drinks industry, and the effect of consumer behaviour above and beyond marketing — and what the future holds for the industry. Moderated by Julie Sheppard, Imbibe’s Associate Editor, and featuring a panel of industry experts including Cleo Rocos, Author of The Power of Positive Drinking, President of The Tequila Society and creator of award winning AquaRiva Tequilas (and yes, Co-star of the BBC TV Kenny Everett show!), and Susanne Currid, author of Build Your Tribe — the new marketing manifesto for restaurants, bars and cafes.

Friday 27th - Music Industry

AM — The Impact of Social Media on the Music Industry

Looking at the impact of social media on the music industry and how the leading players are responding and adjusting to the ‘social’ opportunity. Moderated by Chris Maples, VP Europe of Spotify and including a panel of industry experts including Tony Barnes from Universal Music Group,Dave Haynes, Head of Business Development, Soundcloud, Dave Castell, Head of Music for Nokia and John Bartleson, Global Marketing Director, Telefónica Digital.

PM — The Future of Social Media in the Music Industry

In the afternoon session we will be discussing how social media is shifting our relationship with the music industry and the effect of consumer behaviour above and beyond marketing — and what the future holds.Moderated by Chris Maples, VP Europe of Spotify and including a panel of industry experts including Andrew Ko, Moment.us, Rafe Offer, Founder of Sofarsounds, JJ from The Art of Noise, Matt Brawn, the Head of Digital for Defected Records and Glenn Cooper, Director Of Digital at Island Records.

So, as you can see, not only a fascinating array of topics, but several leading names from within each industry sector. For those wishing to attend any of the above events head over to the Like Minds ticket booking page. And for those who can't make it, make sure you catch all of the action on the blog.

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