By Marcus Leach

Social Media Week (September 23-27 2013) is almost upon us, and with it comes a host of great events taking place in five different continents (Europe, North America, South America, Africa and Asia), although our focus will very much be on what's happening in London.

As the official Social Media Week website states, due to 'the changes happening in our lives, society, culture and business, our mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to technology and social media’s impact on business, society and culture'.

London's stellar line-up of events is perhaps best reflected by the Like Minds schedule, which will focus on five trend areas - food, music, drink, men's fashion and women's fashion. It is with the Like Minds crew that I will be spending my week (and not just because my chef idol Tom Aikens is on their line-up), live blogging (as well as running two websites for good measure) on their events.

For those that want to get involved, here is a quick run down on what you can expect from the guys at Like Minds (be warned, they have a very exciting line-up of industry leading experts), who will run two sessions a day throughout the week.

Monday 23rd - Food Industry

AM — Is social media making or breaking the food industry?

Moderated by Karen Fewell, Digital Consultant @digitalblonde featuring Michelin star chef Tom Aikens and a panel of industry thought leaders, including Ed Butcher from Square Meal Magazine, Nick Holzherr, founder of Whisk, and Mecca Ibrahim of Great British Chefs.

PM — How Social is Shifting Our Relationship with Food

Moderated by Karen Fewell with a panel of 5 industry thought leaders, including Jamie Spafford, founder of @SortedFood, Louisa James from Jamie Oliver, Ollie Lloyd of Great British Chefs, and Nathalie Nahai.

Tuesday 24th - Men's Fashion Industry

AM — The Impact of Social Media on the Men’s Fashion Industry

Moderated by Dylan Jones, Condé Nast, Editor — GQ Magazine, and a panel of 5 industry thought leaders, including Laura Cummings, Brunswick Group and James Nuttal, Digital Director at Starworks

PM — The Future of Social Media in Men’s Fashion

Moderated by Dylan Jones, Condé Nast, Editor — GQ Magazine, and a panel of 5 industry thought leaders, including Zach Barfield of The Perfect Gentleman, David Hellqvist, online editor of PORT Magazine.

Wednesday 25th - Women's Fashion Industry

AM — The Impact of Social Media on the Women’s Fashion Industry

Moderated by Tracy Yaverbaun, Group Director Luxury & Fashion — Facebook, and a panel of industry thought leaders, including Krista Madden, Founder of Handpicked Media and Beautyandthedirt, Roxanne Nejad of Boohoo, and Orla Barrett, Marketing Director at Styloko.

PM — The Future of Social Media in Women’s Fashion

Moderated by Tracy Yaverbaun, Group Director Luxury & Fashion — Facebook, and a panel of industry thought leaders, including Reemé Idris, We Are, Hannah Kane, Editor-in-Chief of Phoenix Magazine and Sara Brinton, Head of online for Peopletree.

Thursday 26th - Drinks Industry

AM — The Impact of Social Media on the Drinks Industry

Looking at the impact of social media on the drinks industry and how the different players are responding and adjusting to the ‘social’ opportunity. Moderated by Julie Sheppard, Imbibe’s Associate Editor, and featuring a panel of industry experts including Jayne Powell, aka Champagne Jayne, Jeremy Waite, Head of Social Strategy for Adobe, and Xavier Padovani of the Experimental Cocktail Club.

PM — The Future of Social Media in the Drinks Industry

Discussing how social media is shifting our relationship with drink and the drinks industry, and the effect of consumer behaviour above and beyond marketing — and what the future holds for the industry. Moderated by Julie Sheppard, Imbibe’s Associate Editor, and featuring a panel of industry experts including Cleo Rocos, Author of The Power of Positive Drinking, President of The Tequila Society and creator of award winning AquaRiva Tequilas (and yes, Co-star of the BBC TV Kenny Everett show!), and Susanne Currid, author of Build Your Tribe — the new marketing manifesto for restaurants, bars and cafes.

Friday 27th - Music Industry

AM — The Impact of Social Media on the Music Industry

Looking at the impact of social media on the music industry and how the leading players are responding and adjusting to the ‘social’ opportunity. Moderated by Chris Maples, VP Europe of Spotify and including a panel of industry experts including Tony Barnes from Universal Music Group,Dave Haynes, Head of Business Development, Soundcloud, Dave Castell, Head of Music for Nokia and John Bartleson, Global Marketing Director, Telefónica Digital.

PM — The Future of Social Media in the Music Industry

In the afternoon session we will be discussing how social media is shifting our relationship with the music industry and the effect of consumer behaviour above and beyond marketing — and what the future holds.Moderated by Chris Maples, VP Europe of Spotify and including a panel of industry experts including Andrew Ko, Moment.us, Rafe Offer, Founder of Sofarsounds, JJ from The Art of Noise, Matt Brawn, the Head of Digital for Defected Records and Glenn Cooper, Director Of Digital at Island Records.

So, as you can see, not only a fascinating array of topics, but several leading names from within each industry sector. For those wishing to attend any of the above events head over to the Like Minds ticket booking page. And for those who can't make it, fear not, I will be posting live blogs from every session, both on the Like Minds website, as well as here on Fresh Business Thinking.

Social Media is an important part of any businesses digital marketing strategy. If you want to keep ahead of the pack and make sure that you have access to the latest ideas and information then register for www.digitalmarketingshow.co.uk