With 1.55 billion monthly active users and daily views exceeding 7 billion, Snapchat has almost caught up with the leader of the social pack, Facebook, who at the last count has 1.59 billion monthly active users.
According to recent research conducted in America, 77% of college students use Snapchat daily and 58% are likely to purchase a brand’s products or services if they received a coupon on Snapchat. So the message is clear – you need to start using Snapchat if younger people are part of your target market.
Although the exponential growth is great for Snapchat and its users, it has left many marketers struggling to keep up, unsure of how to build a presence on the platform and connect with their customers.
Like all things, the first step for aspiring Snapchat users is to understand the basics. Snapchat is a mobile photo-sharing app that allows users to take photos and short videos that remain viewable to users for 10 seconds - after that the Snap disappears, never to be seen again. More recently, Snapchat added a number of new features including live text, chat and video calls between contacts, which helped increase its following (mainly young people aged 18-25).
Once you’ve mastered the basics, follow these top five tips to reach Snapchat Nirvana..
- Tell a story
As Snaps last for only 10 seconds, it is imperative that you keep your content short and snappy and most importantly, engaging. The more creative you get with your Story, the longer people will stay viewing it, instead of clicking off to watch someone else they follow.
- Tease tease tease
- Go Behind The Scenes
- Drive traffic
- Join the debate
By Lara Gilchrist, Guest Blogger, Tuminds Social Media