Whether you’re a start-up looking to punch above your weight, or a well-established company looking to solidify your brand, outsourcing PR is vital to driving demand for your products or services, says Rob Skinner, from Skout.
While there might be no doubt that PR will to take your business to the next level, have you ever considered what it takes to commit to an ongoing PR campaign? PR has to be a two way street, with your agency needing your commitment to make it a success. Sounds fair enough doesn’t it, but is your business really PR ready?
Based on our personal experiences of working in B2B PR for over 20 years, here are six key ways you can check that your business is ready to embark on a successful PR campaign:
- Do you understand why you want PR?
- Do you have the required budget and internal resource?
- Do you have organisational buy-in?
- Are you ready to be famous?
- What’s your story?
- Do you know how to integrate it with marketing?
Implementing a PR programme for your business isn’t a case of flicking a switch. You want to maximise the impact that investing in PR will have, and some of the factors above are essential to do this, while others could take your PR activity further than what your competitors are doing. Once you can tick the boxes that make a PR-ready business, you’re on the road towards seeing your company’s name splashed across the pages for good reason.
By Rob Skinner, MD at Skout