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While there are tons of social media platforms that can help you connect with prospective clients, Twitter has significant attributes that place it above the rest. It possesses the immediacy and clarity to swiftly identify opportunities, connect with your target audience and build trust within your brand.

We recently overhauled our Twitter strategy and went from an average 20k impressions per month to well over 100k.

What’s so good about ‘impressions’ you ask? Well, impressions indicate your reach, so evaluating this marker can form the perfect backbone for your social media strategy, leading to increased engagement, more followers and higher click-through rates.

How did we do it? Here’s our six top tips.

  1. Relevant content
If your tweets aren’t relevant people won’t read them or participate in the conversation you’re trying to get started. They also won’t earmark your account as one to follow. You need to know your audience so that your tweets will always be relevant.

Use Twitter analytics to look at the interests of your audience, or use a tool like Followerwonk to generate a word cloud created from the bios of your followers. This helpful graphic will paint a picture of who they are and why they’re following you.

Using this information, you can tailor your output accordingly.

  1. Copy that gets clicks
Make Twitter your passion. People respond better to tweets that feel natural and are full of enthusiasm. If you see Twitter as a chore people will be able to tell and are unlikely to engage with your tweets.

Well written tweets that are concise, engaging and genuine do better than ones that are awkward, lack point, ramble and are full of typos.

Use your 140 characters wisely and remember that there’s is no edit function on a tweet, so if it’s misspelled or inaccurate and you start getting retweeted, your mistakes will be on show for everyone to see.

Use a tool like Grammarly to check grammar and assess readability.

According to Buffer, the optimal length of a tweet is between 71-100 characters. This leaves room for retweets and comments. Just because you have 140 characters doesn’t mean you have to use them all.

  1. Curated content and good manners
No matter what type of account you have, business or personal, your Twitter feed shouldn’t be solely about you. Curating content will mark you out as an influencer, an active voice who’s engaged with the latest industry goings-on.

Use a content aggregator tool like Feedly, which employs specific categories to tailor the content it finds to meet your specific needs. This is especially helpful when using the Followerwonk generated word clouds.

It’s also important to ‘@’ mention the author of the content you are sharing. This, apart from being good manners, will increase its likeliness of being retweeted by the original author and it will also appear in searches when people are looking for content related to said writer. This, in turn, increases your visibility and potential for engagement.

  1. Images, images, images
Change your feed from a wall of text to one that is full of high-quality eye-catching images. 65 per cent of humans are visual learners and including an image in your tweet will make it stand out from the crowd and infinitely increase readability.

You don’t have to go to the expense of buying stock images. Sites like Unsplash have a wealth of copyright-free magazine-style images that can be used for both commercial and personal purposes.

You can also use free tools like Canva to edit images and create memes, quotes and branded content.

  1. Scheduled tweets
Scheduling tweets can help you get organised and save you time. It can also give you the focus to concentrate on the quality and relevance of what you are communicating. Plus, it can help to ensure that you are tweeting at optimal times.

Twitter’s own scheduling tool, Tweetdeck is free, easy to use and allows you to manage multiple accounts. It has a particularly handy function that divides lists into separate Twitter feeds and options which make it handy to pick out content you might want to share.

  1. Hashtags
Hashtags (don’t sigh) really are a useful way of increasing your reach and engagement. Finding the right one can get your tweet seen by the right people, and Ritetag is a nifty tool that lets you see how popular your chosen keywords are.

Don’t overuse them, as you don’t want your tweet to look cluttered or spammy, but take time to assess your route to hashtag success.

By Neil Collard, managing director at e3.