By Daniel Hunter
Over three quarters (77%) of small to medium sized businesses say that playing music in the workplace increases staff morale, and creates a better atmosphere and working environment for staff and customers.
New research released today from music licensing organisations PPL and PRS for Music suggests that silence in the workplace is far from golden, with over one in five (22%) businesses admitting they would go out of their way to avoid it, preferring to lose a day’s trade than operate in a silent environment.
The research amongst 1,008 small and medium enterprise owners also found that two thirds (65%) say music in the workplace makes their employees more productive. Furthermore of those surveyed two in five (40%) believe that playing music can increase sales or results for the business.
“We know that playing music has huge benefits and we are keen for as many business owners as possible to understand how cost effective and beneficial playing music can be," Christine Geissmar, Director of Operations at PPL said.
"We are encouraging businesses to contact us to find out more about how they can enjoy the benefits of music while being legally compliant.”
The research also found that 75% of small to medium businesses believe that background music can help to relieve tension and awkward silences in the workplace.
“Music positively influences consumer mood/emotional states through psycho-physiological reactions and autobiographical memory associations," Psychologist, Dr Vicky Williamson said.
"Silence by comparison can be intrusive, as it throws unwelcome attention on the consumers’ behaviour.
“Music also provides an effective and adaptable tool for bringing a sense of pleasure and relaxation to the work environment, thereby promoting a positive attitude, higher job satisfaction and boosting a sense of brand identity and loyalty. A completely silent work environment can lack stimulation, interest and, for many people, a dynamic and creative source of energy.”
The findings are part of the joint MusicWorks campaign from PPL and PRS for Music, designed to highlight the financial as well as emotional benefits that music can bring to business.
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