By Jonathan Davies
Today (Friday) is set to be the biggest shopping day of the year as retailers slash prices for Black Friday.
UK consumers are expected to spend a whopping £1.5 billion this weekend with Black Friday and Cyber Monday taking centre stage, according to Sage Pay.
This tool from Branded 3 is tracking how much is being spent by UK shoppers on Black Friday.
Sage Pay predicted that online retailers will take just over £600 million in 24 hours as website visits hit 125 million.
It also believes that midday on Cyber Monday will be the busiest time for online retailers.
“With just four weeks until Christmas, Cyber Monday is traditionally the day when consumers rush online to do their festive shopping,” said Simon Black, CEO at Sage Pay.
“With record online spending predicted for Christmas 2014, including Cyber Monday, it’s never been more important for small businesses to be online. Preparation should start with making sure your website and payments systems are optimised for the high volumes of traffic experienced on Cyber Monday.”
The traditionally US event takes place on the first Friday after Thanksgiving, but it has been adopted in the UK over the last few years.
Last year, offers were largely focused on electronic goods. But the cuts have spread to all sorts of products this year.
With large crowds expected across the country, Police were called to supermarkets in London, Manchester and Cardiff in the early hours of the morning as shoppers became in heated arguments over items.
Greater Manchester Police made two arrests and urged shoppers to stay calm for the rest of the day.
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