The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @locappyFacebook: @locappy

Seb Lyall founded Locappy in 2013. He also has a founded several other companies in marketing and events.

Locappy is a marketing tool which helps small local businesses to reach out to their local community through advertising on local blogs and Google's Display network, scheduled posting to social media and a pushing their chalkboard offers on a location based app.

USP: An online advertising platform focused on hyper-local marketing.

To view the full Shift 100, click here.