The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.
The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.
While working in technology, Media and Telecoms (TMT) M&A at Citi, Rowley Bourne saw the huge challenge faced by premium publishers about monetising their online content. He met Prashnath at a start-up forums and they formed Rezonence.
Rezonence created FreeWall which can build new a value proposition for publishers of quality content, their audience and advertisers. It works by granting the user access to premium content in return for accepting a meaningful and brief brand message or experience; in return the advertiser compensates the publishers.
USP: help publishers increase revenues and advertisers truly engage with audiences.
To view the full Shift 100, click here.