The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @phraseeParry Malm started his career coding middleware for CRM software, then sent out millions of emails for global brands, before running the strategy department for an ESP.

Having studied millions of words, phrases and sentences, Phrasee has proven there is a science to human language. Phrasee to uses artificial intelligence to generate the marketing language that outperforms humans.

USP: Phrasee uses AI to write better marketing language than humans.

To view the full Shift 100, click here.